Tips for good logo design

An effective logo is an important marketing tool. It’s a quick indicator of who and what you are and communicates the spirit of your business.

1. A good logo will catch a persons eye and create directed curiosity. Of course a logo can’t explain everything about your business, but it should nail your essence. It is also the hero of your branding, it should be above all else simple, memorable and iconic.

2. Make sure the colors and type faces you choose reflect your business. Some demand respect, others invoke fun, some are dramatic and others calm. Most of us are naturally in tune with this.

3. Make sure it copies well onto all of your promo’s. This includes business cards, embroidered shirts, posters, signs, promotional objects etc. Make sure your logo looks good in both small and large sizes and in black and white.

4. It should last you a long time, it is counter productive to change your logo frequently as this works against your brand identity, so make sure you are happy with your logo.

5. Keep in mind your marketing budget when creating a logo. If you are going to be printing most of your advertising in only 2 colors to save money at the printer (instead of say full color) then you may want your logo to be represented in only 2 colors so it isn’t compromised in the majority of your advertising. Of course this isn’t always the rule, but you can make effective brands using minimal colors.

One last thing which is very important – don’t be a copycat. If you copy a successful businesses logo or branding and apply it to your image all you are going to be doing is advertising the business you copied. It is fine to take inspiration from others, but you don’t want people looking at your logo/brand and thinking of someone else, it defeats the purpose and you’ve lost your impact.

If you would like me to design your logo please head on over to my graphic design page.

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